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Color Management

Checking Color

 

Trained graphic artists with the right tools such as Photoshop can go a long way when making adjustments to your images, but its also important to know that making prints is not as simple as a computer and a great output printer. Besides using top of the line canvas, fine art, & photo papers as a base for good prints we also have a state of the art Color Management system (CMS) that gives us a jump on the competition, you see in order to get accurate color output, a finely tuned CMS gives you just that.

This is how our CMS works.

 

Proper Tools

To calibrate you need the proper tools, tools the correctly read and apply numbers to the input and output devices you are working with. These tools assign a series of numbers correlating color from a given device, simple input devices can be a camera or a scanner (these input devices commonly use a sRGB or Adobe RGB color space), what these color spaces represent is a color gamut, a RGB color gamut is simply a range of 3 solid colors Red, Green, & Blue and all of the gradations these colors can produce when small or large amounts are combined. these solid colors all have a starting value of 255 to make a solid color of Red, Green, Blue, or  a combination of all three to create Black.

A quick example:RGB Example

To achieve the color Red the Values would be: Red(255), Green(0), Blue(0)

To achieve the color Yellow the values would be: Red(255), Green(255), Blue(0)

Monitors

Your monitor is considered an output device, and it also has a RGB color space. It is highly important to have a quality Calibrated monitor, and one that can closely produce the RGB color gamut, preferably 95% of it.

Once the monitor is properly calibrated, you are ready to view your images on screen and make visual image adjustments, without calibration there’s no way to know if such adjustments will make improvements to the final printed version.

Note: If you choose to edit your photos and adjust colors, make sure your monitor is calibrated. We can not stress this enough.

 

Printing & Media

Printing devices have a CMYK (Cyan, Magenta, Yellow, & Black) color space. In order to closely replicate your RGB inputs you need an effective PCS (Profile Connection Space) This PCS takes into account your Image Profile, Paper Profile, & Your Printer Profile.

Lets say you want a photo on gallery wrapped canvas, Our System analyzes your RGB image profile, then it takes that profile and converts them to a CMYK profile for our printing system, then it configures that profile with the canvas profile.

This special software is essential for reproducing accurate color.

RGB CMYK Comp

Picture Picasso also uses some of the best canvas & photo papers available. We selected these papers because they have a superior wide color gamut capable of reproducing the colors you want to see. Less quality canvas & photo paper is just that, if it cant produce the colors, what is the point, even having a CMS will not help.

What you need to do!

If you are not a photographer:

Nothing, just send us your image. Your photo already has a sRGB profile embedded in it. We will make all necessary adjustments on our calibrated equipment.

If you are a Photographer:

Most likely you have edited your image with a professional photo editing software program. We suggest you do all necessary cropping and resizing. If you choose to adjust the color, make sure your software's color space is set correctly and we also highly recommend the calibration of your monitor.

It's Best If You do the RGB-to-CMYK Conversion of Your Images if you want to have the image colors as close as possible to a printer's CMYK colors. You will have more control over the appearance of your printed piece if you convert all of the images from RGB to CMYK before sending them to us. Even though monitors always use RGB to display colors, the colors you see on your monitor will more closely match the final printed piece if you are viewing them in the CMYK color space. Be aware that it is possible to see colors in RGB that you can't make with CMYK. They are said to be "out of the CMYK color gamut". What happens is that the RGB-to-CMYK translator just gets as close as possible to the appearance of the original and that's as good as it can be. It's something that everyone in the industry puts up with.

What you see on screen is never 100% what you will get on paper, but it helps to be close. Color varies from monitor to monitor, even the same make and model will have variations.

Also when saving your files, we suggest Tiff, jpeg, or High Quality PDF format. we also accept many other popular formats such as PSD, AI, and more.

Our hope here at Picture Picasso is to give photographers a better understanding of how color is reproduced.

Color management is in no way a simple task.

If you really want to know more about color management, feel free to call us.

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